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Search engine optimization india

Search engine optimization in most general terms helps a website to be visible on Internet among billion of other websites. Now consider that you have designed and uploaded a website related to sports cars. But no one will ever come to know that such a site exists. Even anyone living in your backyard won't be knowing anything about your website. There will be no traffic to your site and then what's the meaning of uploading a website that doesn't have any traffic.

Here search engine optimization comes in handy.Most of the traffic is generated through different search engines such as Google, MSN, Alta Vista, and Yahoo etc. But most widely popular search engine is Google. Being on top of google means free advertisement on the front page of a popular daily newspaper.Google accounts for about 78% of total searches on the Internet with MSN on second position an around 21%. Google searches more sites more quickly, delivering the most relevant results. Google has developed a special system called Page rank to determine the importance of a Web Page.Page Rank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value.

In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. High-quality sites receive a higher PR, which Google remembers each time it conducts a search. Of course, important pages mean nothing to you if they don't match your search. Along with Page rank there are some more terms that you should know.

Let if page A links out to page B Back link: Page B is said to have a "back link" from page A.

Incoming link: Page B has incoming link from page A. As the link on A leads the visitor to Page B.

Outgoing link: Page A has outgoing link to page B.

Internal links: Internal link are those which leads a visitor to some other Web Page of the same website.External link: If the link leads to some other website then it is called External link.Now more the number of incoming links and lesser the number of outgoing links, more it is beneficial for the website. Your website will get more importance and hence higher the page rank.

Therefore the first step to get to get a good page rank is to get more incoming links. Increasing the internal links in your site can minimize the damage to your PR when you give away votes by linking to external sites. Getting inbound links to your site is the only way to increase your site's average PR.But what do you think for your finance site a link from casino site is helpful. The answer is no.